My client was just starting her travel business and knew she didn't want to offer the same cookie cutter packages as everyone else. Disney vacations and honeymoon resort getaways were not her vibe. Instead, she wanted to focus on nature seekers and outdoor thrill junkies, and that's how Rooted Earth Travel was born.

I created her brand to stand out from a sea of generic travel advisors. Her logo instantly conveys the type of experience you can expect from booking with her. The brand colors consist of earthy tones, and the photography on her website conveys an aspirational feel of adventures to be had.

A bold, unexpected brand for a travel agent who is the same. Her digital presence included a website optimized for mobile and desktop users, and engaging reels on social media that drew clients to book an adventure of a lifetime with her.